Meet Elle Watson
Hello, my name is LaVon “Elle” Watson. As a little girl, I always enjoyed making jewelry for myself, mom, grandmothers and especially friends. I learned how to make jewelry while attending summer camp in Catalina. There I learned how to make bracelets with seed beads and purple olive shells. I Love Juellez began in the Spring of 2010.
I wanted to provide the LA girls with Hollywood accessories. I studied the fashion trends on TV, and the hottest show out was Basketball Wives. After every episode, I would run to DTLA and pick up supplies. By Friday, I was in many nail shops and hair shops around LA. I would literally walk in with two arms full of bracelets and two hands full of earrings. I began to take custom orders for earrings, especially Bamboo Earrings with teeny tiny Swavorski crystals. I’ve always had a thing for creating with the smallest materials. Beading is so therapeutic for the colors, to the manipulative of the beads, to designing.
After becoming a mom of two, production slowed down. It was very hard working full time, going to school, making jewelry, and attending to two busy boys. In the Summer of 2015, I relaunched as I Love Juellez. It embodies both who I am and what I love. I no longer wanted to go to Nail Shops and Hair Shops, I being vending anywhere I could… afford.
Vending fees are very expensive.
I have vended at local Farmer Markets in Playa Vista, West LA, and Gardena as well as small boutiques like Born Trendy, Swagg Boutique, and Barbie Jones. I hosted private events for schools, businesses and private parties. I attended the Women’s Tech Conference in Long Beach which was amazing. My Bracelet Bar is a hit. It empowers others to create beautiful pieces on the spot. I have opened up my bead collection because it allows others to find there creativity.
I now have expanded into a “brick and mortar” in Inglewood, Ca named Goddess Gifts Studio. I share the space with other makers and creatives. The space is simply magical. Goddess Gifts Studio is a women owned co-working spaces that specializes in handmade products for our Gift Shop. Everything is locally made and sourced. We are the boutique of local brands. We offer workshops and Goddess + Me Classes.
IG @ilovejuellez + @ggstudio113